Keep players safe, compliant and loyal - in every conversation.
Player protection you can evidence, churn you can see coming.
iGaming operators are accountable for what happens in player conversations - to the UKGC, to the MGA and to the player - at a scale no manual review can reach. Isara reads 100% of your conversations across every channel: auditing them against the responsible-gambling rules you are licensed on, and surfacing the frustration and friction that quietly drives players away.
What Isara does for iGaming operators
Audit every player conversation, not a sample
Run automated audits across your full conversation volume against the rules you are held to - UKGC LCCP and RTS 14, and the MGA Player Protection Directive - with markers of harm, missed safer-gambling interventions and off-policy promises flagged, scored and explained.
So a failure to intervene is caught by you, before it is caught by the regulator.
Catch the AI agent getting it wrong - before a player does
Independently verify what your AI agents tell players - flagging hallucinations, misquoted RTP and bonus terms, wrong bet and settlement calls, off-script answers, and tickets marked "resolved" that never were.
So you can put AI in front of players without putting your licence, or their trust, at risk.
See the players about to leave - while you can still keep them
Detect frustration, repeated complaints and intent to leave in the conversations players have about withdrawals, bonuses and account checks - the friction that drains lifetime value long before a player ever formally closes their account.
So you act on an at-risk player while the relationship is still worth saving.
Find what makes players work too hard - and fix the cause
Surface the recurring friction points - KYC and verification hold-ups, withdrawal confusion, bonus disputes - and quantify how often each one forces a player to chase, escalate or give up.
So you fix the systemic causes of effort, not just the ticket in front of you.
An audit trail built for the regulator
Every audit produces a detailed, independently generated report - flagged issues, severity ratings and remediation steps - covering human and AI conversations alike.
So when the UKGC or MGA asks "can you prove it?", the answer is yes.
The standards iGaming runs on.
Responsible gambling
UKGC LCCP and RTS 14, and the MGA Player Protection Directive - the player-protection rules you are licensed against.
Data and security
GDPR, PCI DSS, SOC 2 and ISO 27001 for personal, payment and security obligations.
AI governance
EU AI Act, NIST AI RMF and ISO 42001 as you put AI agents in front of players.
Questions from iGaming teams
Which iGaming frameworks can you audit against?
UKGC LCCP and RTS 14, and the MGA Player Protection Directive, alongside GDPR, PCI DSS, SOC 2, ISO 27001 and the EU AI Act. You choose which apply, and audits run across 100% of your conversations.
Can it flag responsible-gambling risk and markers of harm?
Yes. It surfaces markers of harm, missed or mishandled safer-gambling interventions, and off-policy statements - each one flagged, scored and explained, with the conversation kept as evidence.
Does it cover every channel, and AI agents too?
Yes. The same audit and the same retention signals run across live chat, email and AI agents - wherever a player conversation actually happens.
How do you verify our AI agents without being the AI vendor?
Isara checks your AI agents independently of whoever built them - reading the conversation itself, not trusting the agent's own logs - so a hallucination, a misquoted bonus term or a falsely closed ticket is caught by a system that has no reason to mark its own work as correct.
Is this only about compliance, or does it help retention?
Both. The same conversations that prove compliance also reveal why players churn - frustration, effort and unresolved issues - so the work you do for the regulator pays you back in retention.
See the risk - and the churn - in your player conversations.
Start free - no credit card, connect in minutes.